At the Crown Prince Court of Abu Dhabi, a primary initiative supports citizens with financial, medical, housing, and educational aid. Historically, processes were manual and paper-heavy due to a complex suite of desktop applications, leading to inefficiency and environmental concerns. Our goal was to streamline these processes, enhance the user experience, and reduce manual labor and the carbon footprint.
iptiQ aimed to develop a B2B2C white-label insurance solution that was both configurable and customizable with minimal onboarding effort. This required building a robust white-label design system to streamline the workflow.
Shipa Freight, a digital logistics venture by Agility, aimed to handle the digital quoting and booking aspect of freight services while Agility managed ground operations. Despite launching in 2018 and gaining initial traction, the venture faced challenges in generating business opportunities, prompting a significant investment in UX to better understand and serve its users.
Note: Details of this case study are restricted due to the company's privacy policy.
Qatar Islamic Bank (QIB) had an existing mobile app that offered basic banking features but was not scalable and too dependent on outdated technology. With the recent adoption of BackBase as their new banking platform, our objective was to redesign the mobile app to maintain its existing features, introduce beneficial new features, and create a seamless omnichannel banking experience.
SpiceJet, a leading economy airline in India, primarily received bookings through agent sites. However, with increasing traffic on their official website, SpiceJet aimed to capitalize on this trend to boost direct bookings. Our objective was to evaluate and enhance the website to increase organic bookings directly from users.
With over 12 years of experience in service design and design-driven transformations, I excel in fostering team cultures and processes that enhance cross-functional delivery. My career began by training over 500 aspiring developers and designers during my graduation. This initiative evolved into a design studio providing comprehensive services to startups. Despite its success, scalability was limited by experience and financial growth.
Subsequently, I led the design vertical at Xebia, where my strategic consulting extended to firms like Boston Consulting Group and McKinsey & Co., enhancing client-facing and internal applications.
Currently, I am the Head of Customer Experience at Shipa Freight and iContainers within the Agility Group, leading a dynamic team of designers, developers, and product owners across UAE and India. My focus continues on refining team processes, bridging operational gaps, and shaping growth strategies, enhancing our digital platforms and customer experience.
