I'm Atishay, a product design leader obsessed with customers and data. I think like an owner and speak engineering, so I answer for the outcome, not just the screens. Somewhere in the last 14 years, my job stopped being "make it look right" and became "make it happen".
I own outcomes, collaborate across teams and advocate for users.
Teams & clients I've built with
Grouped by the hat I was wearing when the number moved.
Leads routed correctly, and 44% more registrations, after reworking onboarding and lead qualification through user research.
Conversion, after voice-of-customer research uncovered why visitors didn't trust the website.
Faster citizen-aid processing at the Crown Prince Court of Abu Dhabi, piloted before it scaled.
Market-cap company onboarded: our freight forwarding platform rolled out for the world's largest freight forwarder.
Page marketing site revamped, with 20% more traffic and 14% more conversion.
Faster partner go-live (40 days down to 7), after leading the lifecycle of a white-label customer and admin portal for enterprise and B2B.
Less time to quote with an agentic quoting workflow, so sales spend their day closing, not calculating.
More accurate moving quotes, and a higher NPS, from an AI photo-to-volume calculator for relocation customers.
Confidence score in the agentic invoice reconciliation PoC for finance, with a human in the loop where money moves.
Designers and developers trained through workshops, bootcamps and a decade of mentoring.
Startups partnered with through Mad N Creative, the studio I founded in 2012.
People I lead today: 8 developers, 2 product analysts and 3 designers. I hire, onboard and run design ops.
Different industries, the same job: find the real problem and make it simple.
Leading design and still 100% hands-on, from research through to pixels.
I design like I own the product, and I answer for the number after release.
I design with AI, and I design the AI.
Built a studio from zero, now lead a cross-functional team.
Three agentic products in front of customers and finance teams, inside a live freight platform.
Quote requests arrive by email, in any language, with attachments. Agents read the whole thread, ask only for what's missing and reply with a priced quote.
Read the case studyUpload photos of your home. Get every item, its volume, a packing list, box count and whether you need FCL or LCL.
Read the case studyAn agent that reads carrier invoices from email, matches them to bookings and applies them, or asks a human.
Read the case studyAn agent can draft, calculate and route. It cannot be the one answerable for the result. So every run leaves a trail: what it decided, how sure it was, which source it used, and who signed it off.
2025
The dropdown that was mis-routing every lead
Asking what people came to do, not who they are.
94%leads routed right44%more registrations
Read the case study
2024
Migrating a 5,000-page legacy marketing site
A component system marketing could publish against without engineering.
92%faster publishing20%more traffic
Read the case study
2017
Enterprise UX for the Crown Prince Court, Abu Dhabi
Paper queues across departments became one digital service.
60%faster processing75%less paper
Read the case study
Agentic AI
Jun 2026
Agentic quoting: from a sentence to a priced quote
Quote requests arrive by email in any language; an agent replies with a priced quote.
85%faster time to quote
Read the case study
Agentic AI
Feb 2026
Photo-to-volume moving estimator
Snap your rooms; get an itemised packing list, volume and container advice.
80%more accurate quotes
Read the case study
Agentic AI
Aug 2026
Agentic invoice reconciliation for finance
An n8n agent that reads, extracts, matches and applies carrier invoices.
70%confidence score in the PoC
Read the case study
An engineer who built a studio, then spent a decade across the Middle East, Europe and India turning messy operational problems into products people use.
Computer science, and a habit of building the thing myself.
Started Mad N Creative and grew it into one of India's Top 20 promising studios.
Xebia, for SpiceJet, McKinsey, BCG and the Crown Prince Court of Abu Dhabi.
Agility, designing a pioneering digital freight forwarding platform.
iContainers, part of the Agility group. Design, product and AI under one roof.
Tell me what you're building and which hat it's missing.
