Photo-to-volume: estimating a move from a few photos
People moving abroad can't tell you how many cubic metres their life takes up. Bad guesses meant inconsistent quotes and surprise surcharges. So we stopped asking them to guess.
YearFeb 2026
My roleDesign lead, outcome owner
UsersFamilies moving, movers, forwarders
PlatformMobile-first, shareable web view
StatusLive with customers
Vibe-coded UI Start a move, photograph each room, and let the AI find every item.
Outcome
What moved.
80%
More accurate quotes
+2 NPS
From relocation customers
30% lower
Email back and forth
Before the work started
What we believed, what stood in the way, and where the opening was.
Assumption
Customers can estimate their own volume.
The old flow asked for cubic metres. Almost nobody knows that number, so they guessed, usually low.
Challenge
A photo is not a tape measure.
Perspective, distance and furniture hiding furniture make exact dimensions impossible from one image.
Opportunity
Turn a chore into a checklist.
If the system lists the items, people happily correct a list. That's far easier than producing one.
The problem
A relocation quote lives or dies on volume. Families didn't know how many cartons they'd need, whether to ship by sea or air, or how to describe their belongings, so different movers estimated differently and quotes didn't line up. Consultants spent hours building inventories by hand.
The process, on request
Interested in how this works, and the process behind it?
Discovery, structure, how it works, how we built it and what we learned, with 8 visuals. This part is encrypted and opens with a password.
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